FRASIER STERLING

PROJECT DETAILS

COMMUNITY MANAGEMENT

SOCIAL REIMAGINING

CONTENT CREATION

SOCIAL STRATEGY

VIDEO EDITING

EVENTS

CLIENT: FRASIER STERLING

INDUSTRY: FASHION ACCESSORIES

Frasier Sterling is a celeb-loved, trend-driven, and affordable jewelry brand. Self-expression and individuality is at the heart of the brand which can be seen through their collection of custom pieces. Over the years, FS has been organically worn by some of the biggest IT-girls and celebs around.

Founded in 2011, Frasier Sterling saw YOY growth consistently. In 2020, sales surged as the world stayed at home and sought to find inspiration online through colorful and kidcore trends during a time when life was so dark. Post covid however, a new consumer emerged, and we partnered to elevate the brand aesthetic and target a more timeless consumer. We oversaw and lead social media strategy, created content for organic and paid social, managed their community, along with content for brand partnership, including OPI, Nudestix, and Emi Jay, and co-hosted events in NY and TX including partnerships with Alo Yoga, Ilia Beauty, Love Shack Fancy, and Funny Pretty Nice.

Through an intentional social media strategy focusing on storytelling and leveraging celebrity placements, we grew their TikTok account to over 100K followers in under 10 months with all original content and no paid placements. Combined with a paid social ads strategy and content focused on conversions we saw optimal ROAS month over month.

Content creation, social reimagining, and event recaps can be seen here.