SUTRA

PROJECT DETAILS

COMMUNITY MANAGEMENT

SOCIAL REIMAGINING

CONTENT CREATION

SOCIAL STRATEGY

VIDEO EDITING

EVENTS

CLIENT: SUTRA

INDUSTRY: BEAUTY

Healthy hair starts from within. SUTRA has long been at the forefront of the hair industry, leading the way in integrating healthy heat, Infrared (IR), and ionic technologies into their hair tools well ahead of their competitors. Embracing a holistic approach to hair health, SUTRA prioritizes wellness without compromising on quality and efficacy.

For years SUTRA sold exclusively through major wholesalers. However, after a major rebranding initiative, we partnered to elevate their social media presence to attract their ideal consumer and enhance brand awareness in anticipation of their DTC debut.

Focusing on competitive differentiation, with an emphasis on their patented Infrared thermal brush and innovative healthy heat technology, our strategy focused on showcasing these unique selling points across social platforms. Through elevating their content and focusing on educating and inspiring their audience, in under four months, we saw an increase in reach on TikTok by over +300% as well as an increase of +137% on their instagram reach. Our social media efforts led to numerous viral moments on TikTok and Instagram, resulting in selling out their Infrared Thermal Brush along with an overall increase in visits to the site and purchases.

Content creation, social reimagining, and event recap can be seen here.